Brainstorming The Beach: ImageThink at Cannes Lions 2017
June 26, 2017[ssba]
Visualizing a New World in Healthcare
Last week, Cannes Lions Health brought together the best minds in healthcare, creative advertising, and industry trends. The goal? To spark meaningful discussion on the future of these industries in the face major shifts in technology that are shaping our world.
ImageThink hosted and graphic facilitated the Unconference Zone at Cannes Lions Health, shaping meaningful discussions and leading participants to tangible insights that popped off the page.
During the two days, we guided conversation and visualized perspectives as diverse as the think tank participants. Insights came in from CMO’s, creative directors, influencers, and brands. Their voices represented dozens of countries and many healthcare landscapes.
The weekend culminated with the Visual Thinking in HealthCare workshop lead by ImageThink co-founder Nora Herting and graphic recorder Derrick Dent. Attendees, who came from countries as widespread as Kazakhstan and Denmark, learned to use simple visuals to collaborate, communicate and lead dynamic branding workshops, patient journeys and brainstorms.
Drawing Out Unique Insights
In the following days at Cannes Lions, Nora and Derrick met up with some of our favorite clients like Google, IBM and Hearst Media’s iCrossing to create graphic recordings and sketchnotes at engagements and talks throughout the festival.
We learned more about their unique challenges and opportunities in advertising, cognitive technology, and creating meaningful content, while drawing visual summaries that struck a resonance through Cannes Lions’ social media channels. After spending a week ideating with some of the brightest minds in innovation, health, and entertainment, it was tough to say goodbye; but we walked away recharged and ready to collaborate with these champions of creativity, as they lead their big ideas into the world.
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