Image Think at EWI Worldwide: It Just Feels Right!
August 24, 2012[ssba]
Drawing Crowds and Winning Awards
EWI Worldwide’s needed to create engagement with their booth at the Health Care Exhibitors Association Conference, generate meaningful leads and strengthen client relationships while reinforcing their brand messaging “Your Story Alive” at their booth. They also wanted to showcase their own ability for creating amazing trade show experiences that created meaningful interactions and integrated technology in a personal way.
ImageThink’s live, hand-drawn visuals inspired both the booth concept and pre-show branding. Prior to the event, attendees received a mailer in the ImageThink style inviting them to the booth. ImageThink also worked with EWI to create an animated video that played on a monitor in the booth.
From the participant’s answer ImageThink would instantly create an illustration on a scrolling paper backdrop. Then the guest would stand next to the drawing and be photographed by EWI, who then input the image into their custom iPad app, which was linked to lead gen software, so sales team could add notes and info for later follow up.
Awarded Best Booth, HCEA
Sizzle Award, Exhibitor magazine
Article in Exhibitor Magazine
EWI reported that they had more solid leads and better “stay factor” with visitors to the booth – between 5-10 minutes
“ImageThink was a wonderful addition to our team and really brought to life our branding initiative. “ – Jordan Cieslak Global Account Director, EWI World Wide Solution