Is Content Marketing the New Advertising?
October 6, 2011[ssba]
Content Marketing Panel at Adweek NYC For AdWeek NYC, we rejoined Outbrain CEO Yaron Galai and moderator Joe Pulizzi , of Content Marketing Institute whose panel on brand’s as publishers at SXSWi we also visualized. This time the content was about content, content marketing that is.
Joined by John Dukakis (Senior Vice President, Co-Director of Content, Hill Holliday), Teal Newland, (Global VP/Group Director of Brand Content at Digitas), Jermaine Peguese (Director of Web Content Strategy, University of Phoenix) the group discussed the increase in advertising spend on creating innovative, authentic content to engage customers.
For a full review of the panel, and video, visit Outbrain’s blog post. My favorite part of their post was noticing how my graphic recording mirrored the highlights tweeted by the audience. Many thanks to the Outbrain team for inviting us to suppor the panel.