Nightlife Disrupt: Social Media’s Impact
February 22, 2012[ssba]
Last week we attended Social Media Week and created some sketchnotes of the conversations and panel discussions. Incase you didn’t hear, Social Media Week offers a series virtually connecting conversations and activities around the world on emerging trends in social and mobile media across major industries. Some of the tracks that we will be taking visual notes at here in NYC are: Health and Wellness, Technology & Innovation, Social & Environmental Change, Education & Learning.
On of the more interesting (and entertaining) panels was The Nightlife Disrupt Panel. Vikas Sapra moderated the panel and included, Steve Lewis– NightLife Blogger, Steven Rojas – GrandLife Hotels, Social Media Director, Mick Boogie – MickBoogie.com, DJ, and Michael Gogel:Nightlife Week, PPX World & Permanent Guestlist. Social Media week described the panel as follows:
“The nightlife industry has only recently started to utilize social media tools. Many currently use it to broadcast events, parties, and causes; however, few are harnessing social media’s ability to engage their audience. These digital tools lift the veil from nightlife, increase transparency, and disrupt the role of exclusivity. Will exclusivity be replaced by experience? Will we become content producers – live-streaming our events and big-name DJ sets? How will we adapt to this new environment?”