How to Storyboard for Creative Ideation

July 16, 2013[ssba]

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Storyboards have become common in corporate conference rooms today in many forms,

We got curious about the origins of storyboarding as business tool.

It turns out that storyboarding originated in the animation studio of Walt Disney in the late 1920’s. Soon the practice began to spread to other film and animation studios. The practice grew and writer and art curator, Annette Micheloson, considers the 1940s to present the period in which “production design has been largely characterized by adoption of the storyboard.”

Disney Storyboarding in Action

Today, businesses incorporate storyboarding to facilitate group brainstorming and communication.  Storyboards’ illustrative quality provides a clear step-by-step description of the thinking behind a process from beginning to end.

In the 1970’s graphic recording was born and meeting organizers were able to see storyboards created in real time.

 ImageThink uses storyboarding to help clients create context around a potential innovation, or to tell a story with more impact.  Below is an example of a graphic recording of a conversation between the Rockaways community residents and a team from the American Institute of Architects. ImageThink captured the community’s ideas and desires so the AIA team could later implement these wishes and address these thoughts. ImageThink’s board was also used in a final presentation to encapsulate the group’s thinking and process.

ImageThink & AIA: Community Vision