What We Learn From Doodles by Sunni Brown

December 4, 2013[ssba]

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If you haven’t read Sunni Brown’s fantastic book, GameStorming: A Playbook for Rule-breakers, Innovators and Changemakers, or familiarized yourself with the amazing creative-force that is Sunni Brown, you simply must!



At ImageThink, we are long-time and huge fans of her work. That’s why were were thrilled to see her featured on CNN about the power of visual learning and the hidden benefits of doodle art. Here are some of our favorite moments from her article below:

” Other researchers exploring the impact of doodling and drawing have come to equally significant conclusions about this deceptively simple act. A recent article in Science argued that drawing in science education caters to individual learning preferences and motivates students to engage and explore content in a more meaningful way. And classroom research shows that not only do learners better understand concepts through simple drawing, but it sets the stage for innovative and divergent ways of thinking.


” I’m one of them. I use doodling for a variety of reasons: I use it to get clarity around a concept, I use it to relax, I use it to communicate ideas with others and get their refinement of them, I use it to map complex systems for companies, I use it to run innovation games for business, I use it to get insight on something puzzling me.

See some examples of how doodles are used

” So how do you get better at doodling? It’s a delightfully easy task. Learners can start with the Visual Alphabet, a series of six flows—the point, line, arc, angle, spiral and loop, and the six forms—the oval, eye, triangle, rectangle, house and cloud. With these 12 “letters,” prospective doodlers can articulate any visual representation of any concept they can imagine. All it takes is a commitment to learning this language, native to our brain’s visual cortex, and applying it to challenges either at work or at school. Rather than talking in circles about a complex subject, try doodling it using words and pictures. Show your teachers and colleagues another way to see information. The insights and aha moments will arrive naturally in the process.” — Sunni Brown, What We Learn from Doodles, CNN


Draw Your Big Idea Written by ImageThink’s co-founders Nora Herting and Heather Willems, Draw Your Big Idea features 100-plus exercises to help you brainstorm, refine and execute ideas in your home, design studio, and office. With this workbook, you’ll learn to visualize your ideas, transform your creative processes and beat your creative blockfor good!